Invitation for Sponsorship
36th Annual The Great Ski Race®
Sunday, March 4th, 2012
Tahoe Nordic Search & Rescue Team, Inc.
P.O. Box 7703
Tahoe City, CA 96145
The annual The Great Ski Race® is the
main fund raising event for the Tahoe Nordic Search & Rescue Team (TNSAR), a non-profit
all-volunteer organization based in the North Lake Tahoe/Truckee area since 1976.
The success of The Great Ski Race® is evident
in the numbers: race participation has gone from 60 racers being
manually timed in 1977, to more than 600 racers with electronic timing in 1985, to
994 racers in 2003. Since 1983, racer registration has always surpassed 598, with the highest turnout of 1109 registered racers in 2005.
The Great Ski Race® has grown to consistently be
one of the largest Nordic ski races west of the Mississippi, with Nordic skiers
competing along a spectacular 30km route from Tahoe City to Truckee. While the race
is a test of
strength and endurance, each year we continue to attract plenty of
recreational Nordic skiers who return year after year simply for a fun day with some
effective exercise through some amazing scenery. The entertainment not only includes
the race, but also the post-race activities which include
live music and
hot food prepared at the finish line.
Each year the funds required to organize and present The Great Ski Race®
has grown; financial resources are required to cover such items as registration, T-shirts,
bibs, prizes, activities and refreshments. Your support in sponsoring The Great Ski Race®
is greatly appreciated by the TNSAR team and the 1000+ racers that we anticipate participating each year in TGSR.
Please take a look at the
demographics of the participants since the 2002 Races. This information should be useful to you in determining if your target market audience is amply represented in the race.
On-line race registration was added in 2002, along with other information available at
www.thegreatskirace.com;
included in the web page are the race results. Here are a few of the website traffic statistics
since the 2002 Races which show the increased web exposure and growth that the site is continually experiencing.
|
2002 |
2003 |
2004 |
2005 |
2006 |
2007 |
2008 |
2009 |
2010 |
2011 |
| Total Race Registrants |
1022 |
994 |
1038 |
1109 |
810 |
888 |
1032 |
768 |
1060 |
790 |
|
| On-line Registrants |
148 |
288 |
429 |
505 |
375 |
532 |
606 |
498 |
773 |
598 |
| Results web page post-race hits |
1144 |
1806 |
583 |
3233 |
964 |
2005 |
1956 |
1757 |
2176 |
2391 |
We fully expect the visibility of The Great Ski Race®
web page to continue to mature, offering an effective vehicle to provide
Sponsorship identification for strong association with The Great Ski Race® event (with T-shirts, paper registration, and the start and finish area being other options for Sponsorship identification).
The TNSAR Team
The Great Ski Race® is organized entirely
by TNSAR team members along with local community supporters. Race proceeds are used
primarily to purchase equipment for the TNSAR Team (backpacks, stoves, tents, sleeping
bags, maps, radios, avalanche transceivers, shovels, storm clothing, headlamps, medical
kits, climbing skins, rock and ice climbing gear, sleds, snowshoes, food, etc.),
and to support winter survival and avalanche education programs sponsored and conducted
by the Team.
Each year the TNSAR Team presents The Winter Wilderness Survival Program to all the North
Lake Tahoe and Truckee 4th grade
students, designed exclusively by the TNSAR Team and given on school grounds. Additionally,
in 2002 the TNSAR team released their first professionally prepared video "Winter Aware",
with participation from local professional skiers and boarders, intended
specifically for high school kids to educate them on the importance of Winter safety and
survival. The video has received extensive coverage in the school systems of the Tahoe Basin,
the greater Reno area, and also the Bay Area, with extremely positive feedback. Free copies
have been distributed to all High Schools in Northern California, Nevada, Colorado, Utah,
Washington, and Oregon to date.
The TNSAR team is well organized, highly motivated, completely non-profit, and all
volunteer. After more than 30 years the goals remain the same: Conducting fast, safe
rescues and educating the public on winter safety.
Conceived in 1976, the Team now boasts over 100 members who fulfill numerous functions,
including:
rescuing lost alpine and cross-country skiers
locating downed aircraft
rescuing stranded hikers and climbers
educating the public about mountain safety
other support functions
The Team has EMT's, emergency room nurses, firefighters, professional ski patrollers,
paramedics, and MD's as active members. The level of medical, mountain, and skiing
skills among the members is very high. To date, the TNSAR Team has located over 330
individuals; 60% of these have been patrons of a ski resort that have strayed from the
area's boundary into unfamiliar and rugged mountain terrain. The majority of these
searches (and rescues) have historically occurred at night and during blizzards. The
TNSAR Team has conducted searches originating from most all of the Lake Tahoe ski areas,
with a 100% success rate for finding these lost recreationists.
The TNSAR Team works with a number of agencies, including Sheriff's Departments of Placer, Nevada, El Dorado, Washoe, Douglas, and Toulumne Counties, WOOF and CARDA search dogs, OES, American Red Cross, Civil Air Patrol, Naval Air SAR, and the California Highway Patrol.
The TNSAR Team has full tax-exempt status and is incorporated in California. Donations may be tax-deductible; the teams non-profit tax ID is #94-2737988.
Cash Donation Levels and Descriptions
All race sponsors will receive the following basic benefits from their involvement with The Great
Ski Race®:
Your company name and logo displayed on
The Great Ski Race® sponsors page. Peak
and Summit sponsors will appear on the home page. All sponsors will appear on the sponsor page.
Your company name on the event flyer and poster (if submitted early)
Your company brochure or promotional piece included in the bags given to each registrant
Your company logo or name printed on the race T-shirts
Your company listed (in order of contribution) in our post-event acknowledgement
and thank you ad in the local newspaper
Unrivaled exposure potential for the Truckee/North Lake Tahoe, Sacramento, Reno,
and Bay area communities
Potential exposure from video footage shown on local cable television and coverage
on local sports news programs. A concerted effort will be made to entice regional
television sports and local interest programs to cover the event. A 30 sec ad for
The Great Ski Race®
played 6 X day for 31 days leading up to the event in 2009 and 2010, highlighting the entire course with
perspectives from beginners and pros alike. For 2011 Tahoe TV has committed to
produce a longer video highlighting the entire course with perspectives from
beginners and pros alike.
Contribution to a highly visible winter athletic event in the Lake Tahoe area
Financial advantages for assisting a non-profit tax-exempt organization, the TNSAR Team
Tent or booth space will be worked out on an individual basis
The following four levels of sponsorship participation are currently defined for
The Great Ski Race®:
PEAK SPONSORSHIP
$6,000 or for at least a three-year commitment, $5,000 per year. Only one Peak sponsor
will be accepted and will be considered the Title Sponsor of The Great Ski
Race®. In-kind products or services will be in
addition to cash sponsorship.
In addition to the basic sponsor benefits specified above, the following will also
apply to the Peak Sponsor:
Your company will be named as the Title Sponsor of The Great Ski Race® in advertisements and press releases in local and national publications
Up to 6 Company banners to be prominently placed at the start and finish area
Prominent tent placement at finish area/post race event
All press releases will feature your company name associated with the event
Your linked Company name and logo will be shown prominently positioned on The
Great Ski Race® web page and race results page
Company name and logo will be the largest, first-listed and distinguished from
all other sponsors on The Great Ski Race®
T-shirts that each participant receives
Company name and logo will be on the race bibs given to each registrant
Company name and logo will exclusively be on The Great Ski Race® hats
Company name on winners’ medals
SUMMIT SPONSORSHIP
Donation options:
$2,500 cash; or
$1,500 cash plus $2,000+ in-kind*; or
$4,000 or more in-kind*
A maximum of five Summit Sponsors will be accepted. In addition to the basic
sponsor benefits specified, the following will also apply to each Summit Sponsor
Company name and logo will be distinguished in size and position from Alpine and
Timberline Sponsors on The Great Ski Race® T-shirts
that each participant receives
Company name and logo will be on all ads and press releases for The Great Ski
Race®
Up to a total of 4 Company banners to be placed at the start and finish area
Prominent tent placement at finish area/post race event
ALPINE SPONSORSHIP
Donation options:
$1,500 cash; or
$750 cash plus $1,250 in-kind+*; or
$500 cash plus $1,500+ in-kind*; or
$2,500+ in-kind*
A maximum of eight Alpine Sponsorships will be accepted. In addition to the basic
sponsor benefits specified, the following will also apply to each Alpine Sponsor:
Company name and logo will be distinguished from all other sponsors under the
Peak and Summit Sponsors on The Great Ski Race®
T-shirt that each participant receives
A total of 2 Company banners to be placed at the start and finish area/post event
TIMBERLINE SPONSORSHIP
Donation options:
$500+ cash; or
$250 cash plus $500+ in-kind*; or
$750 or more in-kind*
A maximum of twenty Timberline Sponsorships will be accepted. In addition to the basic
sponsor benefits specified above, the following will also apply to the Timberline Sponsor:
Company name will be listed on The Great Ski Race®
T-shirts that each participant receives
A total of 1 Company banner to be placed at the finish and post-event party area
*In-kind Donations (in-kind donations are considered for their retail value)
In-kind sponsorship provides products, equipment, or services in lieu of cash; this
would include prizes, food/beverage donations, and services. Donations of food and
beverage products to give to the racers before, during, and after the race are always
desired. Items in particular that we need include: cookies, soda water, non-alcoholic
beverages, energy snacks, soup, bread, yogurt, and other healthy foods. In-kind donations
that replace necessary merchandise or servies that would normally be purchased for
producing The Great Ski Race® may be given additional sponsorship value.
Competitive and Division Prizes are awarded in the categories as shown below. If you
have services, or products, which could be used for any of the following categories,
please help us with your donation; 48 prizes in total are required.
First Place Nordic Finishers, Male and Female
Second Place Nordic Finishers, Male and Female
Third Place Nordic Finishers, Male and Female
11 age classes for Nordic First, Second, and Third Place Finishers, Male and Female
Single prize donations are also needed and are used for a prize drawing at the end of the race.
Should you have better sponsorship ideas, products, or services which can be of benefit
to us in putting on the best possible The Great Ski Race® event, please feel free to
make offers and suggestions, as we are open to your input.
Sponsorship Deadlines
The negotiable deadlines for the sponsorships are as follows. These deadlines are
required only so that it allows us sufficient time to plan and manage the race with
sufficient fiscal satisfaction of the material race requirements.
Peak Sponsor 31 December 2011
Summit Sponsor 15 January 2012
Alpine Sponsor 30 January 2012
Timberline Sponsor 10 February 2012
In-kind or cash donations 28 February 2012
The Great Ski Race® is in its 36th year and has consistently been the largest cross-country
ski event in the U.S., west of the Mississippi. It is produced entirely by volunteers from
the Tahoe Nordic Search & Rescue Team and the local community. This event is a testament
to the dedication of this non-profit group and is one of the high points on the Tahoe
winter activities calendar and the annual Tahoe Snow Festival.
Thank you for your interest and consideration; we hope that this information will
help you to decide to participate in The Great Ski Race® as a sponsor. If you have
further questions, or would like more information about The Great Ski Race® or the
Tahoe Nordic Search & Rescue Team, please contact us via email.
Please check out the TNSAR website and
The Great Ski Race® websites.
|